Author Blogging: How, How Much, How Often By Kayelle Allen


Author Blogging: How, How Much, How Often By Kayelle Allen

Kayelle Allen is a busy woman. And as such she asked herself how often did she REALLY need to blog? She shares her answers with our RU crew!

Author Blogging: How, How Much, How Often By Kayelle AllenAs an author, leader of two writing groups, owner of a writer’s blog, and the owner of an author-support business, I create with words every day. I write books, short stories, critique writing for others, create written instructions, and teach workshops, write articles for various sites, and I spend far too long on emails. Since phone calls are verbal, I won’t include them. Texting? Another day.

When it comes to blogging for myself, is it any wonder I run out of steam? Some people detest blogging and can’t see the need for it. They’d rather write books and get paid than write articles for free. Others tout blogging as the go-to answer for fresh content on their website. I’m in the middle. I resist blogging but see the need for it. Does this happen to you? You’ll be happy to know, I found a handy solution. I ask myself three questions. How? How much? How often?


How do I write enough? How do I cover the basics? Remember the five paragraph essay you learned back in high school and college? It consists of an introduction/thesis, three points, and a closing thought. In this blog post, my intro is the first paragraph of this post. My thesis is the second. My three points are how, how much, and how often. That format can help you get your thoughts in order for a simple blog post. I’m not the only person who thinks so. Look at this post by Mike Alton of The Social Media Hat.

How Much

To know how much you need in your post, consider why you are writing it. Is it to tell readers about a new book? Did you make a change to your website recently and need fans to be able to find things? Are you concerned about a trend in publishing and you want to voice your opinion? Have a fun new interview for one of your characters? The main reason to share your post will determine how long it should be. One of the biggest reasons to blog is to have fresh material for web crawlers (Google, Bing, Yahoo, etc.) to find, and therefore keep you at or near the top in search results. If you want to know how to create the “perfect amount of copy” then Daphne Gray-Grant (The Publication Coach) might be able to help you. Read her short-short post on the topic.

How Often

When it comes to how often to blog, that’s a tough subject. You don’t want to post so frequently that you have no time to write, but if you don’t post often enough, you risk losing reader interest. Readers come back to your blog to see if you have new content. They come back when their RSS feed alerts them to new content. They come back when they search for specific content and a new post meets their search parameters. But how often is enough? Hubspot, which studies and reports on social media, blogging, and topics surrounding these, reports that “the more blog posts companies published per month, the more traffic they saw on their website. Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 – 4 monthly posts.” When you consider that as an author, you are a “company” then it makes sense to blog more than once a month. The important thing is to stick with a consistent schedule.

To help yourself get on a schedule, consider creating a blogging calendar. Brainstorm ideas you could talk about. Don’t stop to consider details. Just jot them down as fast as you can. They might include character interviews, character insights, excerpts from books, book releases, deleted scenes, holidays, flash fiction, and so on. These become your blog’s “categories.” List one or two word descriptions for your articles that you will use and re-use (short story, free read, new book, or the name of a character you discuss often). These become your blog’s “tags” or keywords. Using this as a template, place the categories on a calendar and use it as a guide to help get you past the “blank screen” when you’re going to blog. This will not only give you content, but also a schedule.

Having an idea of how to blog effectively, knowing how much you need to say, and how often you need to say it will help you get over the hurdle of blogging. Being prepared takes away the panic of not having an idea or knowing what you should do or say. Now, the only thing to do is put it into practice. I tell myself “I’m a writer.” If I can write a book, surely I can write a blog post. With a guide like this one, yes I can.

How do you come up with ideas to post? How often do you blog? What skills help you when you create? Feel free to share them in the comments.


Bringer of Chaos, the Origin of Pietas

Bringer of Chaos, scifi by Kayelle Allen

Two enemy warriors: one human, one immortal. Different in belief, alike in spirit, marooned together on an alien world. Amazon


Join us on Wednesday for Rayne Hall!


Bio: Kayelle Allen is a best selling American author. Her unstoppable heroes and heroines include contemporary every day folk, role-playing immortal gamers, futuristic covert agents, and warriors who purr. She is the founder of Marketing for Romance Writers, and owner of The Author’s Secret.
Romance Lives Forever Reader Group

Similar Posts:

Share Button



20 Responses to “Author Blogging: How, How Much, How Often By Kayelle Allen”

  1. Great article, Kayelle! Blogging, I think is really important. I contribute to two blogs–my own I write every week and is always on a writing or self-publishing topic (Only every so often do I have a problem thinking of what to write), and a reader-centric blog I share with four other authors, so I post there once a month. It’s this second one where I have the hardest time thinking of what to write. I have to say though, that although that one is supposed to be about paranormal things, I get the best response when I post something about me or my life.

  2. Very insightful. I too contribute to numerous blogs, something that I am very new to. This article has some very good tips for all of us to consider. Your words/articles/comments are a great guide for the new and the old hats at blogging. Much appreciated!

    POSTED BY BARBARA | APRIL 18, 2016, 8:12 AM
  3. I love blogging, Kayelle. I have my own blog and then I’m part of the Sisters of Suspense blog where I post about once a month, but we have posts several times a week there. My personal blog is about what’s going on in my life mostly and then sometimes about what’s going on in my writing life. I think the personal stuff “sells” better. It does take a lot of time and I do wonder if it’s worth it, but I enjoy and enjoy reading others’ posts, so guess I’ll continue. I’ll share. 🙂

    POSTED BY MARSHA R. WEST | APRIL 18, 2016, 8:58 AM
    • I agree, Marsha. I have a few blogs I read on a regular basis, and certain writers whose work I love. I’m always interested in what they’re doing. It dawned on me one day that others might feel the same about me. Eye opening. 🙂

      POSTED BY KAYELLE ALLEN | APRIL 18, 2016, 12:02 PM
  4. Morning Kayelle..

    I have a personal blog (neglected for awhile now unfortunately) and this one that posts 3x’s a week. I don’t write the posts personally, but it’s a fair amount of work finding guests to write the great posts (like this one!) that are informative to our readership.

    Blogging has helped us find numerous new and established authors find a new readership – and that’s what we love most about RU!

    thanks kayelle!


  5. I am writing about daily events and how these events can pass on small messages. I love writing and I share my blogs whenever I write something new.My problem is may be I am not such a good blogger who cannot attract readers or let my readers visit my page again or post any comment. I want to know how much time it generally takes for a fresher blogger to gain some audience

    POSTED BY MONIKA | APRIL 18, 2016, 1:20 PM
    • It depends on how you share your material. My personal blog is tied via an RSS feed to Triberr (which is worthy of its own post), and that amplifies its reach. I went from 50 views in a month to 50k in less than 90 days. But views are not the same as comments, and not the same as sales. Being seen is important, but more important is having a relationship with your readers. When I write a post here, I always get comments and questions. Often on my own blog, I don’t. So keep in mind that even if you don’t get comments, you are getting views, and that means exposure. It’s part of how you “get your name out there.” If people have never heard of you, how will they read your books? Don’t start and then quit. Just keep going. It doesn’t happen overnight, and you don’t always see the result, but it is there. I recommend looking at your blog stats to see how many views you have, and then look at them once a month to see if there’s an increase.

      POSTED BY KAYELLE ALLEN | APRIL 18, 2016, 2:52 PM
  6. This is an awesome article…you’ve really opened my eyes to the importance of blogging on a regular schedule…I’m going to try to be better at my personal blog from now on.

    Thanks for this post Kayelle – you always inspire me to do better.


  7. Excellent post and a reminder that no matter how busy we are (and I know you’re busy) blogging is an important way to connect with readers. I started the year blogging regularly but have slacked off lately during my new book’s release. Now I’m motivated to get back to it. Thanks!

    • Thank you Elizabeth. I get that. I have a new book out May 1st. I prewrote a blog for every day of April and set them to come out so I didn’t have to think about it. That took a lot of planning, but it sure has gotten views. I’ve never done this type of scheduling before and wanted to see how it would work. I might write a post about that. 🙂 Good luck with the new book.

      POSTED BY KAYELLE ALLEN | APRIL 18, 2016, 5:29 PM
  8. I didn’t used to format my posts as precisely as I do now. Yes, I approach the writing of each post as I would an essay now. I tend to stay under 1000 words, sometimes as little as 500 words in a post. This, as I was taught, is not essay-length.

    Most people do what I call an insightful scan. They may start actually reading it word for word if they find it interesting enough. They don’t want a post all that long though.

    I publish a post twice each week. It does diminish the number of visitors to my blog, although the followers I do have are constant and participate with comments. I don’t want to write more than this because I have other projects to consider.

    All of my writing has been for the pure pleasure of it so far. I am writing a book, but whether I ever get it to the point where it goes through publishing is still a dream. I’m contemplating writing essays for pay like I used to do a couple of decades ago.

    I found this post interesting, touching on points I haven’t thought about consciously for a while.

    POSTED BY GLYNIS JOLLY | APRIL 20, 2016, 7:33 AM
    • Thank you for commenting, Glynis. Writing for pleasure is a writer’s dream job. I think we write sometimes because we have to — not due to a deadline, but due to the internal story clawing its way out. And when it’s out, that’s a relief and a pleasure. 🙂 I hope you enjoy whatever you write.

      POSTED BY KAYELLE ALLEN | APRIL 20, 2016, 9:52 AM
  9. One of the biggest reasons to blog is to have fresh material for web crawlers (Google, Bing, Yahoo, etc.) to find, and therefore keep you at or near the top in search result

    POSTED BY MANOJ | APRIL 25, 2016, 1:55 AM
  10. Great post, Kayelle! I used to blog very regularly, back in the heyday when I had time to visit and comment on others’ posts, and they did the same with mine.

    Now that time has disappeared! I have been trying to blog at least once a week, and even if nobody reads/comments, the post feeds automatically to my Goodreads page, which will get a good amount of views. It also goes automatically to my Amazon Author Page, and I do get readers coming to my site from that.

    So when I’m not in the mood to blog, I try to remember that I am reaching readers. 🙂

    • Good advice. My blog is linked to Goodreads, Path, Tumblr, Twitter, Facebook, and Google+, so I get a lot of exposure. The link that amplifies it to monster reach status though is Triberr. I have a social media reach through that site alone of over 6M. So blogging makes total sense.

      POSTED BY KAYELLE ALLEN | APRIL 27, 2016, 7:47 AM